SinoPac Holdings' Corporate Identity System ("CIS") is centered on the Chinese character "yuen.". The design of a square and rectangles (the combination of which becomes "yuen") within a circle not only projects the image of a coin, but also implies the Chinese philosophic view of the universe. The Golden Ratio of 5:8 and the red background with "yuen" in white color manifest an interesting combination of varieties.
SinoPac Holdings' CIS logo was designed by Professor Guo-Zong Chao, Former Director of the Department of Fine Arts of Taipei National University of the Arts. The logo also incorporates the following features: